In his book, The Lean Product Playbook, Dan Olsen offers one high-level method that can help get your team started:Ģ. Just as the best way to measure product-market fit will differ for each company, there is no single path to achieving it. Calls from the media or industry analysts come in much more frequently, and coverage of your product and company increases.(As Andreesen says, if your customers talk about your products with others, they effectively become your product’s sales reps.) Whatever methods your team uses to gauge success, you will want to include a mix of both as well. How do your underlying metrics (such as retention rates of users) measure up against those of your competitors?Ĭhen’s signals represent a mix of both qualitative and quantitative metrics.
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